Careers at​ Gloat

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Senior Director of Demand Generation

New York · Full-time · Management

About The Position

Hi, we’re Gloat

If you haven’t heard, we pioneered a category known as the Talent Marketplace.

It was a simple concept, but a really disruptive idea.

Instead of taking a hierarchical approach to talent management and always focusing on who we could hire from outside of our company, what if we better connected employees to the right opportunities within the company?

If we did, we could democratize opportunities and empower people to build more meaningful careers, while helping businesses retain amazing talent and to stay more agile, we thought.

And wow were we right.


Since we launched the first Talent Marketplaces with Unilever and Schneider Electric in 2018, we’ve grown exponentially year after year.

We onboarded amazing clients like Mastercard, Nestlé, Walmart, HSBC, Spotify, and dozens more.

We grew the team 5x and went global, expanding from our hub in Tel Aviv to NYC, SF, London, Sydney, Singapore, Mumbai, and the list goes on.

We raised our Series B and C funding, including our latest round led by Accel (they’ve invested in a few companies you may have heard of – Slack, Atlassian, Qualtrics, Hopin, etc, so we’re in good company)

And we’ve created an incredible demand and growth engine that we think is time to take to the next level as we enter yet another phase of growth.

So… we’re looking for someone to help lead the team into the next phase of hypergrowth Demand!


The Job

We’re looking for an enterprise marketing whiz with deep B2B SaaS expertise and the right combination of creativity and analytical skills. Someone with management experience to run a global Demand team, spanning Israel, the US, Europe, and APAC, and overseeing channels / functions including Digital Marketing, Paid Social, SEM, ABM, Marketing Ops, and more. We’re looking for someone who isn’t afraid to be bold and creative with their ideas, but also comes with a set of proven tactics and approaches to grow the Enterprise Demand engine.

Responsibilities

  • Drive Demand across the funnel for the Gloat brand and product suite using best-in-class marketing techniques across both digital and traditional channels
  • Track and continuously deliver the MQL:SAL:SQL funnel while ensuring we are driving Opportunities and Pipeline that drives business
  • Define and execute multi-channel paid acquisition campaigns, including SEM, Social Media, Display, Video, Syndication and more, whilst constantly identifying and unlocking new growth channels 
  • Optimize and accelerate our ABM strategy 
  • Work closely with both outsourced, and in-house SEO and Content professionals to boost organic traffic and optimize website conversions
  • Work closely with the Content Marketing team to identify top-of-funnel lead magnets and bring them to life
  • Collaborate with (and possibly manage) Field Marketers to identify strategic event opportunities that drive pipeline and accelerate deals
  • Lead a high-performing, metrics-driven global team (including Field and Direct Marketers), and own agency and vendor relationships 
  • Analyze and report on the impact of lead generation and nurturing campaigns on sales pipeline and bookings
  • Produce clear yearly and quarterly plans to achieve digital marketing objectives
  • Partner with product marketing and sales team to develop integrated marketing solutions that communicate our brand and product story throughout the entire funnel in a scalable, holistic way 
  • Develop and define macro- and micro-KPIs to measure the performance of marketing channels and activities, converting data into actionable insights
  • Continually analyze, optimize, and evolve all aspects of the marketing stack and funnel

Requirements

  • 6+ years of experience in Demand Generation, Digital Marketing, User Acquisition, Performance Marketing, Growth Marketing, or similar, specifically for a B2B SaaS business
  • 2+ years of experience in a management role
  • Deep understanding of Paid and Organic Marketing, including SEM, Social Media, SEO, Display, Video, etc.
  • Experience with Use-Case, Persona-, and Account-Based marketing journeys
  • Strong strategic and analytical thinking, creative problem-solving abilities, and high communication skills with extreme attention to detail
  • Experience with CRMs such as HubSpot, Salesforce and Intercom, as well as with other marketing automation tools 
  • Experience working with leading CMSs such as WordPress, Webflow, etc.
  • Strong tracking and analytical skills, working with tools like Google Analytics, Google Tag Manager, Tableau, Google Data Studio, and similar
  • Exceptional verbal and written communication skills

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