Careers at​ Gloat

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Digital Marketing Manager- Anymatch

Tel Aviv · Senior

About The Position

Gloat is a revolutionary startup based in Tel Aviv. Our pioneering Internal Talent Marketplace has disrupted the HR Tech industry and is now powering some of the world’s largest, and most innovative companies in their journey toward becoming future-ready workforces. One of our many AI-based capabilities is a platform called Anymatch: 

Anymatch is anonymous social hiring and career enhancement platform, that revolutionizes recruitment through advanced AI and machine learning. We match candidates with the most inspiring tech companies. For candidates, Anymatch allows those who are, and those who are not ready to become active job-seekers by offering an anonymous and free service, that enables them to casually explore the job market without commitments or effort. For the companies, AnyMatch provides the capability to reach out to a vast pool of talent based on automated skills matching algorithm.



Responsibilities

  • Manage all marketing activities for Anymatch , from campaigns, to email marketing, social media activity and more for Anymatch sub-brand. 
  • Manage outbound and re-engagement paid campaigns across multiple marketing platforms.
  • Analyze the performance of campaigns, initiate, and implement improvements with creative solutions to increase campaign activity.
  • Working closely with internal teams to ensure that marketing campaigns align with the product launches and consumer needs.
  • Maintaining and optimizing bids, running A/B tests on copy and creative variations to optimize performance.
  • Manage budget and report on campaign and web performance regularly
  • Monitor costs and pipeline generation\results
  • Collaborate with the marketing and R&D team to create ads, landing pages, and user flows.
  • Manage social media activity in Facebook, LinkedIn and Instagram for the Anymatch brand. 


Requirements

  • Experience in B2B/B2C digital tech marketing
  • 1-2 years of experience with hands-on running and optimizing paid media campaigns across different channels, including social, and search – Must
  • Experience planning digital marketing strategies and overseeing their execution
  • Excellent content and copy writing skills in Hebrew and in English
  • Knowledge of social media posting, copywriting and best practices
  • Proficiency in data analysis, good analytical skills, with the ability to draw conclusions, develop actionable recommendations, and implement them
  • Experience in creating re-engagement campaigns, and email marketing
  • “Intercom” tool proficiency- an advantage
  • “Out of the box” thinker with a positive “can-do” attitude
  • Proficient with Excel
  • Fluent English


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