Careers at​ Gloat

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Product Marketing Manager

New York · Full-time · Senior

About The Position

Gloat is helping the world’s leading enterprises navigate accelerating change with our powerful Agile Workforce Operating System. Powered by deep-learning AI, our OS provides organizations critical skills intelligence to support their workforce planning and a talent marketplace to break down organizational barriers and dynamically connect people to opportunities. 

We’re looking for a B2B product marketer to bring our product story to life in high-impact ways. To succeed in your role, you will develop a deep understanding of Gloat’s customers and their needs as well as our product offering and roadmap, and create compelling collateral and campaigns to connect the two. 

The ideal candidate will enter the role with experience in enterprise B2B product marketing, a track record of successful B2B product go-to-market launches, and a deep understanding and appreciation of the enterprise (and ideally HR) buyer. 

This is a high-impact, high-visibility role reporting to the Director of Product Marketing. In the role, you will serve as the subject matter expert for the product, both internally and externally, and work cross-functionally across Product, Sales, and Customer Success to deliver business-driving go-to-market initiatives.

About the company

Gloat is a revolutionary startup based in New York and Tel Aviv. Our pioneering Internal Talent Marketplace has disrupted the HR Tech industry and is now powering some of the world’s largest, and most innovative companies in their journey of becoming future-ready workforces. If HR tech, career development, and the future of work are issues you care about – you’re in for a fun ride.

Responsibilities

  • Product Messaging – Develop and own product positioning, segmentation, messaging, and value propositions for Gloat’s current products and upcoming product launches
  • Sales Enablement – Partner with sales and sales enablement to arm the sales team to effectively deliver Gloat’s value proposition to customers and prospects
  • Product Launch Activations & Campaigns – Maximize impact of Gloat’s product and feature launches by collaborating closely with Product Management and senior stakeholders across the organization to craft the best go-to-market strategy
  • Collateral Development – Craft engaging and high-quality marketing collateral using every medium (text, videos, slides, etc.) and channel (email, web copy, webinars, events, presentation decks, etc.)
  • Competitive Intelligence – Research and understand the competitive landscape and Gloat’s competitive differentiators. Enable sales with tools and tactics to bring these differentiators to life.
  • Product Insights & Case Study Development – Work collaboratively with Gloat’s Business Intelligence and Customer Success teams to generate product insights and customer case studies that communicate the product value effectively 
  • Market & Buyer Subject Matter Expertise – Develop a deep understanding of our target market, including buyer personas, key uses cases, and customer needs
  • Buyer Feedback & Product Roadmap Support – Work closely with the Product team to identify needs and sharpen product offerings based on feedback from customers, sales, and competitive offerings

Requirements

  • 5+ years of relevant work experience – be it in product marketing, product, sales, research, or something else entirely, we’re looking for someone who’s a strong communicator, great at analyzing information and pulling out relevant insights, and who’s able to understand different personas and tailor message and collateral accordingly
  • Effective track record of collaborating with cross-functional teams. In this role, you’d work with Product, Customer Success, Data Science, and B2B Sales teams to create GTM strategies and campaigns
  • Self-starter with the ability to succeed in a fast-paced and rapidly changing environment
  • Stand out verbal and written communication skills
  • Strong project management and organizational skills
  • Curiosity – a desire to understand our buyers and the challenges they face, as well as the growing and changing competitive market
  • Previous start-up experience is a huge plus
  • Bachelor’s degree or equivalent experience

Benefits

Gloat provides a reasonable range of compensation. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. The range of starting total pay for this role is $125,000 – $145,000. Benefits include discretionary (unlimited) PTO; health care, dental, vision, and life insurance + voluntary coverage options, 401k + matching; remote, hybrid, flexible work environments; employee assistance program; learning & development opportunities; laptop & tech setups; and, among other things, WeGloat (Gloat for Gloat!)

At Gloat, we believe that realizing the Anything Workforce begins with having a diverse and inclusive workforce ourselves. This means that we look for individuals who can bring unique strengths, perspectives, skills, and backgrounds to our existing teams. Gloat is proud to be an Equal Opportunity Employer, and does/will not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate.

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