How to implement a talent marketplace: 5 best practices

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By Nicole Schreiber-Shearer, Future of Work Specialist at Gloat

April 8, 2022

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Being the first to launch any kind of workplace technology might feel risky, but when it comes to talent marketplaces, there’s no doubt that they’re paying off. The pioneering companies that partnered with us to bring to life the first enterprise-grade platforms are seeing some impressive results. Unilever has unlocked more than 500,000 hours and achieved a 41% improvement in overall productivity, while Schneider Electric generated a savings of over $15 million in enhanced efficiency and reduced recruiting costs.

Consequently, it’s no surprise that many organizations are looking to take a page from their playbooks by launching a talent marketplace. Gartner even named implementing a talent marketplace as one of the top three things that CIOs should do to drive value in 2022, indicating the value the technology can drive for IT teams—both to source and develop talent, and to integrate and unify their talent technologies.

While the platforms can put impressive metrics within reach, ultimately your talent marketplace’s success will be determined by your launch strategy. If you’re looking to maximize your platform’s impact, leaders must take the right approach to implement this transformative technology and understand the role it will play in their landscape.

What to think about before implementing your talent marketplace

If you think launching a talent marketplace will be just like updating your human capital management platform (HCM), think again. These platforms are an entirely different category of workplace technology, so it’s important to anticipate and prepare for change. In fact, there are 8 questions that you need to answer before finalizing your talent marketplace decision.

In addition to planning the details of your launch and roll-out plan, you need to create a vision for what your integrated marketplace ecosystem will look like. Some questions to consider include “How do you integrate technologies across the ecosystem to create value for the organization?” and “What do you want in your technology stack and how can you create a seamless user experience for your people?”.

If it sounds like a lot to figure out, just think of the benefits that your talent marketplace will help you achieve. Namely, the platforms are a powerful tool for unlocking agility, democratizing access to career opportunities, and empowering your people to reach their full potential. Talent marketplaces are also moving the needle on employee retention during the Great Resignation. As Seagate’s Chief Human Resources Officer, Patricia Frost, explains, “We haven’t seen the Great Resignation at Seagate. The game-changer for us is this journey we’ve been on with Gloat. Employees have their careers in their hands and they can see vertical and lateral movement possibilities.”

Why open platform approaches always come out on top

One of the biggest decisions leaders need to make when launching a talent marketplace is whether they want to rely on a one-size-fits-all suite or go with an open-platform approach that enables them to work with multiple vendors.

Some executives might think that a one-size-fits-all suite will be easier because they might already be using it for their HCM. But different platforms require different expertise and experience, and it’s unrealistic to expect any single vendor to deliver on all fronts. In most cases, a suite vendor will not equally invest in all offerings, meaning that only some of your functionality would be on par with market leaders.

Ultimately, since each organization has different priorities, every business will benefit from a different combination of suite and point tools that align with their deliverables. If a talent marketplace is one of your priorities, the best strategy is to go with vendors that have extensive experience launching these platforms and a robust community of customers with the proven success of global deployments.

5 Steps to optimize your talent marketplace implementation

When you’re getting ready to launch your talent marketplace, there are a few steps that you need to prioritize. Here are the considerations you should keep in mind:

#1. Learn about your talent marketplace vendors’ integration approach
Every vendor has its own approach to integration. Ideally, your talent marketplace service provider will adhere to an open platform approach that makes it easy to bring together every application and tool that you have for employee development. The best providers go the extra mile to integrate with different employee experience apps so employees can seamlessly access development opportunities across your organization through the talent marketplace.

#2. Know who you can turn to when challenges arise
Since technology is evolving and ever-changing, encountering some level of implementation challenge is almost inevitable. Every organization has unique priorities and you need clear roles and responsibilities to make sure your business objectives are met. Ensure your provider supports you with a project plan and understands your objectives and goals. That way, you can work in lockstep to get your marketplace set up and running quickly to start driving results fast.

#3. Prepare your team for change
Talent marketplaces are a disruptive technology, so it’s important to prepare your workforce for change. Your talent marketplace should have dedicated Change and Enablement support to help you create a plan for onboarding and adoption. Prior to rolling out your platform, your people should have an understanding of what’s coming and the role the platform will play in their growth and development. Your provider should support you with tools and templates and expertise to ensure you have a clear launch plan and ongoing communications to get your marketplace off the ground. Many of our customers created fun promotional videos and knowledge repositories so that employees could start getting familiar with their forthcoming platform before it launched.

#4. Engage your broader team
A talent marketplace is a critical asset not only for HR teams and executive stakeholders, it’s a tool for every business leader in your organization. Your C-Suite, GMs, and other leaders can be your biggest advocates and the biggest beneficiaries of talent marketplace adoption. Take the time to educate other executives and business leaders on how the tool can support them, their teams and their needs. Establish champions and advocates amongst company leadership to help encourage employee adoption and drive benefits across the entire organization.

#5. Keep an eye on the future
A talent marketplace is just one piece of your workforce strategy. Keep the big picture in mind, and explore the ways you can use your talent marketplace to evolve your holistic approach to talent. How can your marketplace enhance your career development or your skill visibility? Can you tap into talent to help support your emerging HR needs? It’s important to align your long-term planning goals with your vendor’s roadmap and capabilities to help maximize the value of your solution.

There’s no denying that implementing a talent marketplace takes effort. Yet, success stories like those from Unilever and Schneider Electric illustrate just how well this time spend can pay off. If you’re interested in learning more about why this is the perfect time to get started on your platform launch, check out our guide, Why 2022 is the year to launch a talent marketplace.

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