How to become a Dynamic Organization with Josh Bersin and Kathi Enderes


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Uncover the strategies and tools driving business impact according to new research

After studying nearly 800 organizations, Josh Bersin provides an exclusive look at the data and key findings on what leading companies are doing to deliver better financial and organizational results.

When Gloat and The Josh Bersin Company teamed up to analyze the impact of adopting newer technology and strategies on company results, we anticipated seeing a tangible impact. However, our findings revealed something much more significant: these elite companies operate completely differently—and enjoy substantially better outcomes than we could have imagined.

We dubbed these impressive outliers “Dynamic Organizations”, which Kathi Enderes, SVP of Research at The Josh Bersin Company, defines as “…an organization that’s built for change. It doesn’t manage change as a one-off thing; it listens to what’s happening inside and outside of the company, anticipates what will happen next, and adapts and transforms very quickly. It’s a continuous transformation, not a one-and-done transformation.”

While sharing findings from our year-long study, Enderes and Bersin both note the profound impact that talent marketplaces have in driving dynamic transformations. According to Enderes, “The talent marketplace is a powerful thing, not just to have as an employer so people can find career opportunities and jobs, but also because it gives you a lot of insights on the skills that you have as an organization and compares that to the skills you might need.”

Adding on, Bersin summarizes the key call to action for all leaders who are interested in becoming more dynamic. “What you have to do as an HR or business person is absorb these concepts and figure out where your company could change the easiest and most effectively,” he suggests. “The reason the talent marketplace is such an interesting way to do this is because it unlocks latent demand for skills and mobility that already exists.”

Explore key findings from the Dynamic Organization research

Dynamic Organizations like HSBC, Mastercard, and Novartis reap an array of game-changing benefits, including a greater likelihood of exceeding financial targets, more innovation, and enhanced productivity. Yet only 7% of companies have the systems in place to achieve these kinds of results. Download our executive summary of The Dynamic Organization report to learn what it takes to embrace this winning workforce strategy.

‣ Top takeaways

Kathi Enderes differentiates Dynamic Organizations from their static counterparts

“Dynamic Organizations look for completely different outcomes than static organizations. Static organizations think about cost efficiency and execution orientation, but CEOs want to have more of an impact on transformation, not execution excellence. They need to innovate at the frontlines and put innovation at the center of what an organization does, not innovating on the edges and executing flawlessly because the world is no longer stable.”

Josh Bersin explores how dynamic transformation compares to agile change initiatives

“The word agile has been thrown around for about 10 years and unfortunately it’s taken on a life of its own. What this research is showing you is that it’s more than agile. Agile is a set of methodologies, usually for product design and solutions that can create a dynamic organization but this is bigger than that. This is really an organizational level strategy to allow the organization to adapt without waiting for management to tell people what to do.”

Kathi Enderes explains why dynamic transformation must be a business imperative

“[Becoming more dynamic] is not just an HR project. This isn’t just something that HR pushes. Every company that we’ve talked with says this is sponsored by the business and that it’s something the business wanted. They needed to solve a business problem or they needed more skills and more transformation and that’s why it’s successful. If it’s just another HR thing it won’t be successful but if leaders embrace it and say ‘This is something we have to do’ then it will.”

Josh Bersin breaks down the connection between skills strategies and Dynamic Organizations

“In order to become dynamic you have to be willing to move people around and respect that they might have the skills but they might be young or maybe they haven’t worked in the domain before. If you don’t have a skills meritocracy you end up with these silos and that’s a very traditional way of thinking that you’ll find in a lot of companies.”